MFA Now is an archive project and juried exhibition with the aim of promoting dialogue and archiving the current art making practices in the top MFA programs in the Bay Area. GOLD created an identity for the exhibition and the archive catalouge that devotes a page to each artist's submission. 
The project is intended to be an annual and the archive to live as a reference tool for curators, students, and the programs. The system is organized alphabetically juxtaposing work from various programs and revealing connections.