When it came time to create the Butcher and Public website, we wanted to showcase the simple identity while retaining the feel of the old school butcher shop owner Travis McConnell was trying to create. Taking cues from the vernacular typographic cards often seen in butcher shop windows in the past, we created a system of visual headers in this style. Other tactile elements like butcher paper and the stamped logo add to the butcher shop atmosphere. 

Gold created the entire site and shop in Squarespace. View the finished site here.