Along with The Bold Italic Gold developed this identity, parallax site, and toolkit to brand this event and inspire community members anywhere to create their own microhood. The faceted logo acts as a lens capturing micro map pieces within the forms and counters of the letters. The visual of a lens was applied throughout as the repeating element of a circle, highlighting bits of information from Jane Jacob's famous text The Death and Life of Great American Cities. The tool kit includes instructions and templates for making your own microhood—including a map, flyer, proposal letter, and game.
Visit the microhood site.